I know this is totally off topic for me but this needs to be shared! My friend Erin Gate of Erin Gates Design — (definitely check out her amazing blog Elements of Style) This Saint Laurent ad is so completely dangerous to a young girls way of thinking that I had to repost.
Two days ago I was perusing my feed on Facebook when an image a friend/colleague posted stopped me in my tracks. I clicked on it to get a better look and was beside myself to see that this image of what I thought was a severely anorexic or sick woman was in fact an ad from Saint Laurent’s spring campaign. Before I continue take a look:
To be honest, I almost didn’t believe it. I knew that before I could write anything about it I had to confirm it was real first, even though the source of the Facebook image was a trusted one. I have made the mistake of skipping this step before and learned my lesson from it. Sadly, I confirmed it yesterday by going to Barnes & Noble and seeing it in person in the February issue of Harper’s Bazaar. I don’t even know where to begin to describe my rage and disgust over this image.
But let’s start with this. There is a picture of me taken about two weeks before I was committed to a mental hospital for my anorexia that looks like this picture. Less glamorous, for sure, but the knobby knees, reed thin thighs and sunken eyes are the same. I was about 95 pounds and 5′ 9″ to put this model in perspective (if I could find it I would post it). I am not saying definitively that she is sick, nor am I “thin shaming” anyone, but I AM suggesting that to portray this image as glamorous and high fashion is brutally irresponsible and dangerous. Yes, there are members of society who are naturally very thin or drastically underweight due to illness or factors beyond their control (like the fabulously inspiring Lizzie Velasquez), but that is not what is being presented here. This is the kind of image that could (and will) be circulated on the bevy of pro-anorexia sites out there as an example of extreme thinness promoted and accepted by the fashion industry. Even more heartbreaking is the idea that young girls everywhere, otherwise healthy girls, may see this during a time in their life when they are easily influenced and allow it to make them feel badly about their bodies. It could ignite a dark place inside one of them, a thought, a behavior, a pattern, that could spiral into something devastating. Just as it was ignited in me.
No, one ad will not cause someone to be anorexic, but our society’s ideals and attitudes towards what is a beautiful body could. No one could pinpoint what exactly it was that caused me to fall ill- I was never abused, neglected, bullied or tormented I was just like any other young girl. But one day I started comparing myself to others and thought maybe I should lose some weight. And then some more. And then even more. Until the prospect of having to eat a single strawberry would reduce me to hysterical sobs of fear. And this was during a time when models like this were not part of mainstream media- in fact, today the girls I admired on TV in the early 90′s would probably be considered “chubby”. If we allow these kinds of images to become acceptable I am scared of what the future holds for young women- our daughters, nieces and grandchildren. THIS IS NOT OKAY.
Years ago I went to talk by the Council of Fashion Designers of America at Mass General’s Eating Disorders Program in which some famous designers made all sorts of claims about committing to using healthier models in an attempt to promote a more wholesome body image and protect the young models who feel forced to be a certain kind of drastically thin in order to get work. Well, it seems those statements and assertions were not ones they took seriously. This image had to go through SO MANY hands to be approved to run in Bazaar- the fashion house, their marketing department, the model management, PR people, the photographer, producers, magazine editors and publishers. This model was lit purposely to exaggerate her breathtaking thinness. The fact that this was PERMITTED to be published is flat out disgusting. The fact that all these powerful people in the media could look at this and think “Yes, let’s put THIS out into the universe” is baffling. To be in a women’s magazine is doubly insulting.
For all the progress that the fabulous pro-women ads from Dove and others out there have made, one like this can set us so many steps back. I have no idea how we can affect change in the fashion industry, but I certainly hope that small efforts to stand up to things like this are a place to start.