Sotheby’s International Realty Rolls Out New Marketing

Sotheby’s International Realty Rolls Out New Marketing

Sotheby’s Realtor Newton, MA.  Top Agent, Newton, MA.

I attended the Fall Regional Marketing Event yesterday in Beverly.  What an informative session!  The new Sotheby’s marketing plan is amazing, there is no other Real Estate company in the world with the reach of Sotheby’s.  The Search Marketing is constantly evolving and Sotheby’s is implementing a very forward thinking plan through a combination of organic and paid ads.  The SIR mobile site is a simple but powerful interface to connect buyers and sellers anywhere at anytime.  There is an exclusive global real estate search – 45 counties world-wide.  The exclusive deal we have with the NY Times at  WSJ Digital Network, Architectural Digest, Hong Kong Tatler, Luxury etc. will enable our listings to reach our ever-expanding global buyers.  HomeFinder, Yahoo, Zillow, trulia, and too many others will all interface seamlessly now.  As many sellers and agents know the information provided on trulia, Zillow and the other sites is not always accurate and not easy to fix.

Social Media will also connect homes through Facebook, Twitter, Google+, Pinterest, youtube.sothebysrealty, and SIR Mobile.

Check out to view some amazing properties.


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